Augmented Reality
Constantly updated about latest technology evolution and its possible application in the publishing industry, we are glad to finally include a new functionality to our list of services: Augmented Reality..
Augmented Reality – differently from Virtual Reality that brings people into a digital environment- brings digital elements into the physical world in which they move and interact. This technology allows to integrate digital contents to a real physical environment. It is surprising to hear that this definition was used for the first time in a novel published at the beginning of the last century, and that in just 100 years it is not science fiction anymore but an key element at the center of a possible digital evolution.
So, thanks to AR it is possible to encode more complete, intuitive and adaptable messages: Preparé Italia is ready to apply this highly potential technology to the publishing industry.
Augmented Reality could become a linking bridge with the end-user that the traditional channels hardly intercept (especially new generations).
Among the most interesting application of this technology we are currently testing, there is the reinterpretation through mobile devices of assessments/quiz commonly used in school textbooks. An application that could revolutionize the whole world of the educational publishing.
Try the Augmented Reality
We are ready to help you and to explore some of benefits that AR has to offer.